Meet Shayne Tino. The multi-faceted creative who’s broken major ground launching retail campaigns across the world. As Victoria celebrates its long-awaited exit from lockdown, we chat to Shayne about what kept him inspired, motivated and busy.
WHAT'S LIFE BEEN LIKE FOR YOU UNDER LOCKDOWN?
Lockdown has been an opportunity for me to recharge my batteries and work on my inner self, health and well-being. This has helped me become a lot more grounded.
HOW DID YOU KEEP BUSY AND MOTIVATED UNDER LOCKDOWN?
I saw lockdown as an opportunity for growth and to work on all of the projects I had previously placed on the backburner due to time.
WHAT GETS YOUR CREATIVITY GOING?
I’m inspired by people’s stories, music and sounds. It drives me to want to create and tell stories.
MY ENERGY / VIBE DURING LOCKDOWN HAS BEEN....
AT THE MOMENT, I WANT TO SHED LIGHT ON....
Men’s mental health. It’s such an important topic that still needs to remain at the forefront of conversation during this time.
I FEEL MOST MYSELF WHEN....
I’m working on my creative endeavors.
HOW HAS LOCKDOWN IMPACTED YOUR DAILY LIFE AND THE WAY YOU WORK?
Lockdown forced me to rethink my income streams and how I divide my time across my different projects to ensure everything receives enough love.
DID LOCKDOWN LEAD TO ANY COOL PROJECTS OR VIRTUAL COLLABORATIONS?
I am currently collaborating on a board game which is completely left of field for me and super exciting – I can’t wait to share more!
WHAT ARE YOU EATING / WATCHING / LISTENING TO?
Watching: Godfather of Harlem
HOW DO YOU THINK 2020 HAS AFFECTED THE SCOPE OF THE FASHION INDUSTRY?
2020 has shown a real shift in focus from bricks and mortar to businesses investing more into e-commerce and online sales to allow for the change in consumer behavior.
BRIEFLY HOW WOULD YOU SUM UP 2020?
I would sum it up as an opportunity to restructure your life.
ONE MAJOR POSITIVE AND ONE MAJOR CHALLENGE THAT CAME WITH LIFE IN LOCKDOWN?
Challenge: creating content within Victorian lockdown rules.
Positive: being able to spend more time with my family.
WHAT ARE YOU MISSING RIGHT NOW?