1979 is considered the year of invention. McDonalds introduced the Happy Meal, Sony released the Walkman and Mark Keighery founded MARCS. While the curtains were closing on the disco era, 24 year old Keighery was creating pieces that were made to move.
Eccentric, bold and captivated by colour, he sought out menswear that reflected his colourful personality. When his search was fruitless, he turned to cutting up colourful dresses by
Liberty London to create menswear that reflected his playful side. Mark was a risk taker and always pushed the boundaries of menswear by never shying away from bold hues and
whimsical prints. He is even credited for popularising the colour pink in Australian menswear. MARCS was inspired by the playfulness and diversity of international fashion but still
remains Australian at heart. MARCS represented a change in the way men dressed.
The brand featured classic menswear silhouettes with a distinct Keighery twist - bright colours, eccentric prints, quality fabrics, distinct shapes and shirt fits.
The pieces captured the imaginations of Sydney-siders before becoming a talking point for men Australia-wide and he soon extended the range to encompass all aspects of the modern cosmopolitan man's wardrobe.
He introduced his womenswear range shortly after. Combining the same principle of creating great easy-to-wear pieces made from quality fabrics, he quickly became known as the King of Cool and the master of elevated casual wear for women and men.
Mark created staple designs as well as Iconic pieces that would later become signature MARCS silhouettes. The 'Icons' include the Elvis shirt and the Brando tee,
and these pieces were backed by the philosophy of quality basics that fit seamlessly into any wardrobe. The 'Icons' are a staple in wardrobes throughout Australia and get refreshed seasonally.
MARCS is driven by colour and quality. The brand fits into a busy lifestyle and provides an easy and effortless answer to any occasion.